Jameson represents centuries of tradition, crafting a globally unique product that has remained true to its origins. With tradition comes a responsibility to stay fresh and relevant. Our client’s brief to us was to design and produce a mobile, temporary structure that embodied these values and could be tactically placed to get the product into new consumers ’hands.
Our solution was a fully functioning Jameson Bicycle Bar. We hand picked vintage fixed gear bicycles, rich with living heritage, and together with skilled carpenters and leathersmiths we created mobile structures, complete with practical storage and work surfaces, that can be ridden into a venue ready to serve up a novel and unique brand experience.